The Perfect Marketing Storm

The calendar says April 4 but if I look out my window, I have the joys of seeing a fresh foot of snow. As someone who is training for a half-marathon, this is extremely annoying. Muster up a conversation with anyone in the tri-county or possibly tri-state area, and the conversation will likely turn to this unseasonably miserable winter. As a life long northlander, I get winter. I get miserable weather but honestly, enough is enough. On a side note, this winter will go down in the history books for more than just the longest winter ever. Around here it’ll always be remembered as the year the Sea Caves went viral. The social media, marketing, story teller in me couldn’t help but attempt to explore why this happened in this month’s Business North.

Of course, I didn’t draw any incredible conclusion. But, it was a fun, powerful lesson and reminder about the fact that television news isn’t dead, social media matters, people love selfies of themselves in front of cool things (which will cause others to long for said selfie), and there’s nothing like a Hail Mary Polar Vortex on your side to boost tourism in the northwoods. Here’s a link to the article.

If you stumble across any other recaps about the Sea Caves or want to share a post about your experience at the caves, send them my way. I’d love to share them here. In the meantime, here were a few of my favorites. Some make this list for incredible writing. Some make this list for great photos. And some make this list for over-the-top reporting that makes it sound like the Sea Caves are either a new thing or that hiking on Lake Superior (in the winter) is something incredibly unusual. I’ll let you be the judge…

The Surreal Apostle Islands May Only Be Visitable For Another Few Weeks: Huffington Post

Almost Otherworldly: The Sea Caves of Lake Superior, On Ice: NPR

Lake Superior Freezes, Revealing Ice Caves Blocked for Five Years: Esquire

Winter Gives Access to Dramatic Ice Caves Along Lake Superior: Pioneer Press

Our Morning at the Ice Caves: The Cookery Maven

Sea Caves Shrowded In Ice Open to Explorers: NBC News (local affiliate reporter)

Lake Sueprior’s Ice Caves Offer Glimpse of Nature’s Fleeting Beauty: CBS Evening News

Rare Frozen Path on Lake Superior Opens Dazzling Ice Caves to Hikers: LA Times

Guest Shots: The Sea Caves of Cornucopia: frankjhutton.blogspot.com

Exploring the Frozen Caves of Lake Superior: The Baltimore Sun

The Beautiful Ice Caves of Northern Wisconsin: Stonehouse Photo Blog

Extreme Weather Exposes Rare Ice Caves in US: Aljazeera

 

 

Celebrating 36 My Way

Token Selfie at the Apostle Islands Sea Caves
Token Selfie at the Apostle Islands Sea Caves

I turned 36 today. As of this moment, I’ve been an adult longer than a kid. I officially feel old. I thought this might kick in when I turned 30 but that was a breeze compared to today. Perhaps it is because I’m a new mom. Perhaps it is because I have now fully accepted I cannot start my day without a cup of coffee and that just seems like such an old person issue. Or, perhaps it is because I keep nursing a multitude of aches and pains resulting from a combination of training for my next half-marathon and just everyday life. Either way, I feel old.

To celebrate 36, I opted for solitude. These past few years I’ve really come to terms that despite being a freelance writer and public relations guru by day, I am in fact the world’s largest introvert. I love interacting with people. I love connecting the dots between friends and colleagues. But there is nothing more I love than disconnecting from everyone and everything and just being lost in my thoughts. Better yet, stick me with those thoughts alone in the wilderness with a camera.

I’m not sure if you had heard but the Apostle Islands Sea Caves opened up for the first time in 5-years. (Yes I’m joking). I’ve walked these hidden gems in the past. My first time was while living in Duluth. I ventured over the bridge to the unknown “south shore”.  This magical place felt like it was days away versus 45 minutes from Duluth. I was instantly in love, not just with the caves but also the hidden gems along the way. It was Lake Superior in all her glory but without the people.  That frosty mid-week morning I was the only one wandering through these majestic, ice adorned caves.

At the time, I never thought I’d end up living in Wisconsin. What little I knew about my future. Several years later I ventured out to the caves again, this time with Steve. We were dating at the time and despite claiming he was the great outdoorsman, he had never bothered to visit the caves. It was a day filled with laughter, endless picture taking and another affirmation that I had found the man I wanted to live with forever.

And today, I returned to the Sea Caves again. I know I’m a bit late to the game but my goal was to enjoy the caves alone. As each day passed that they were open, the numbers of visitors grew exponentially. I couldn’t seem to find a moment to escape my day-to-day responsibilities to beat the morning, afternoon, and weekend crowds that were coming from all around the world to see this wonder.

When the notice came out that the caves were closing, I realized time had run out. It was now or never. I woke at 6 am to arrive at the Sea Cave parking lot around 7. As day’s first light broke, I made my way down to Lake Superior to discover I wasn’t alone. But, alone enough given 125,000 folks have visited the caves in a mere two months.

At midnight the caves close. My birthday passes. All things considered, it was an uneventful birthday. But, it follows an eventful year of buying new land, becoming a mom, growing my freelance and returning to the streets to prepare for my fourth Half-Marathon. I’ve learned lots and discovered I really know nothing. I’ve made new friends, found new hobbies and grown as a person. I look forward to all 36 has to offer and sharing it with those around me, while embracing my quiet moments alone.  In the meantime, one final look at today’s hike.

Apostle Islands Sea Cave Madness

Courtesy: National Park Service Photo
Courtesy: National Park Service Photo

This photo ran on the front page of the Ashland Daily Press today. To be frank, I’m a bit stunned. The National Park Services estimates that 6,000 people visited the mainland Sea Caves on Saturday alone. In big cities, this number might seem insignificant. But you have to remember that I live in a county with no stoplights and a TOTAL population of 15,000. In other words, this is insane.

The onslaught of people is being attributed to a media frenzy of coverage. I imagine given the never ending Polar Vortex story, outlets were looking for a new angle or something else to say other than, “man it is cold.” The end result, thousands flocking to my neck of the woods for something that most locals have seen dozens of times in the past 20-years. In other words, the Sea Caves have been around for centuries, folks but I’m happy that thousands of people now know about them thanks to social media and a boom in media coverage.

So, welcome to Bayfield County. It is a fabulous place to live. I hope you leave just a bit jealous. And, if you are planning to be one of the thousands expected to hit the Sea Caves in the next few weeks, let me offer a few suggestions. On President’s Day weekend, consider experiencing Lake Superior via Book Across the Bay. It is an entirely different way to see Lake Superior and all of her glory. Last year, a piece I wrote ran in the Pioneer Press about the race. Folks who are more into watching the action versus participating may want to head to Drummond, Wisconsin for a fabulous daytime experience of Bar Stool Racing. The 15th Annual Bar Stool Races get underway at noon. I had the chance to attend several years ago and here’s a bit more about the races if you are interested. In terms of dining, there are quite a few options in the Bayfield area. But, a little closer to my neck of the woods is the Delta Diner. This hidden hot spot in the middle-of-nowhere is pretty awesome and definitely worth a visit. On your way home, feel free to give some love to my favorite Iron River hotspot – White Winter Winery. A couple other places worth checking out if you end up near Iron River – Deep Lake Lodge, Hyde’s or The Spot if you are in the mood for a Supper Club Atmosphere. Those craving pizza will love Pizza Parlor or Round Up North in Brule.

I offered some tips in my last post about the Sea Caves but the only thing I can say now it be prepared for people. Plan to put on extra miles due to parking constraints. Empty your bladder or recognize you may be standing in line with limited access to restrooms. But, that’s the reality of visiting a true hidden gem that’s been around for centuries and will be here long after we’re gone. As someone who hasn’t tackled the crowds to visit this year, but has enjoyed the Sea Caves in solitude in the past, they are spectacular. Mother Nature has a way of putting on a show that can’t be manufactured, replicated or replaced. Perhaps that is what makes this majestic ice show so magnificent. While each person’s experience on this adventure is different, I hope you enjoy the show!

Apostle Islands Sea Caves Are Now Open to the Public

The Apostle Islands Sea Caves in 2009--the last time they were open to the public.
The Apostle Islands Sea Caves in 2009–the last time they were open to the public.

seacaves1 seacaves3 seacaves2The Apostle Islands Mainland Sea Caves are now open! If you’ve never been, I highly recommend it. While lots of folks visit the Apostle Islands Sea Caves during the summer, winter is tricky because you never quite know if they are going to open. In fact, the last time they were safe to visit by foot was 2009. I highly urge you, before heading out, to be sure it is safe. The easiest way to do this is by calling the National Park Service at (715) 779-3397 Ext. 3. I’d call the morning of because conditions can change on Lake Superior in a heartbeat. And, while the Sea Caves are amazing, safety first folks.

This is the first time the caves have been since 2009. I imagine this weekend will be packed with locals and tourists alike. I’ve managed to make the trek a few times and this is what I’ve learned. Early morning/dawn is the best time to head out. In addition to beating some of the day crowds (and there can be lots of them/as in van loads), the way the sun shines on the caves creates some great photo options. It also has a bit more of a rustic feel to it. By mid-day, the single lane trail to the caves feels like an ice highway and getting a snapshot or enjoying any solitude among the caves is pretty much nada. Plus, parking is limited and you may find yourself parking down the street versus next to the beach in the small parking lot.

The hike is flat. You are hiking along the shores of Lake Superior and on Lake Superior. It is about 2-miles round trip. But, it is an easy 2-miles in terms of having interesting things to check out for a portion of that hike. Be sure to bundle up as the wind off the lake can be brutal. That said, the windier it has been prior to your visit, the cooler the ice formations will be hanging off the caves. Many times, you can actually see the curved ice that formed as the wind literally froze the run off coming off the caves. If you find yourself making the trek up to hike within the Sea Caves, only to learn conditions have changed and it is unsafe to visit the caves, consider taking the hike that runs along the shore on top of the sea caves. While views are limited, it is a great winter hike.

Afterwards, consider sharing some of your love with some of the smaller South Shore restaurants. They struggle a bit and frankly, it is the nice thing to do since you are taking over their normally quiet beach. A few of my favorites – enjoy super crunchy taters and hot burgers at Woody’s in Herbster. The hearty Fish Chowder at Village Inn in Cornucopia will warm you up after your morning hike. Or, if you aren’t staying for lunch, grab some smoked fish from Halvorson Fisheries in Cornucopia or Everett’s Fisheries at Johnson’s gas station in Port Wing.

To get there: Meyers Beach is located 5-miles east of Cornucopia, just off Highway 13. Look for the brown park service sign on Highway 13 directing you to Meyers Beach. This is a recreational fee area of the National Park Service so be sure to pay the couple bucks before enjoying one of the great wonders of Wisconsin.

For additional information about your hike, visit this National Park Service website page.

 

Bulk Foods in the Woods… Why not?

This article first appeared in the December issue of Business North. I couldn’t help but sharing for the simple fact that it is folks like Kitten that make living in northwest Wisconsin so awesome. Plus, where else in the U.S will you find a massive Bulk Food Store in the middle of nowhere… Definitely off the beaten path but worth driving to any chance you get!

What comes first – the chicken or the egg? This is a common conundrum among new business owners trying to determine how fast to grow their business. Kitten and Eric Dymesich are no exception. But, the Mason Wisconsin couple isn’t letting that stand in the way of their dream to own and operate a local bulk food store.

kittenThe Bulk Food Store, LLC was something Kitten dreamed of opening since moving away from her childhood home in southern Wisconsin. “I grew up shopping at Amish stores,” she says. “After I moved up here, every time we would go visit my family, we’d stock up on supplies at those stores.”

It was after one of these trips that Kitten casually mentioned how great it’d be to have an Amish bulk food store in northwest Wisconsin since the closest one is hours away. Eric, who is always up for a challenge, took that comment to heart and decided to make her dream come true.

To accomplish this, Eric spent many hours in an Internet Café researching the industry. While this process is similar to many other entrepreneurs, Eric’s situation was slightly different due to the fact that the Internet Café was in Iraq. In addition to being an entrepreneur, Eric was also a combat medic who was deployed to Iraq in 2010.

While the time difference and location made business planning difficult, the couple never gave up. Upon returning home in 2011, Eric used his leave to set-up shop at their home in the outskirts of Mason. Doing so, accomplished several things.

“I always planned to be a stay at home mom,” Dysemich says. “This allowed me to run the store, while taking care of our two children.” The couple also had the space since they had built their home with extra space built in for a potential small business.

“We own this building and live here. When we were starting out we got some advice which was start small and build yourself up, and this was a way we could do that.” In July 2011, their doors were open.

Since then, business has steadily grown. But, their location has continued to be troublesome. Located on a country road outside of Mason, Wisconsin and at least 5-miles away from U.S. Highway 2, customer acquisition is difficult. Kitten says putting a covered wagon on Highway 2 has drawn a lot of attention. But, they are continuously looking for creative ways to market themselves in hopes of bringing new customers to their shop.

“We keep experimenting to see what makes a difference for us,” Dymesich explains. To date, they’ve advertised in local newspapers and radio, managed a blog, crafted articles for a free newspaper, managed a Facebook page and have a web presence. They’ve also started selling some of their foods online.

products Today, their marketing and hard work appears to be paying off. On any given week, they can see between 40 and 60 customers shopping the endless shelves of bulk beans, grains, flour, rice, pasta, nuts, dip mixes, candies, seasoning, dried fruits, drink and dip mixes and various local products such as honey and meat. At first glance, it might sound like a long drive to visit a grocery store but Dymesich says they are different.

“We are different because we provide our products with less packaging which allows you to get more for your money. It also allows you to choose different sizes.” She goes on to explain that the couple is also focused on bringing a better quality product to the consumer.

Some of their best selling items include unbleached, unbromated all purpose flour, Australian licorice, black cocoa, cheddar cheese powder, chick soup base and a variety of seasoning and spices.

A combination of unique, premium products at a bargain price has convinced customers it is worth the trek to Mason to shop. But, to be sustainable, they know they need to keep growing if they want to create a long-term sustainable business.

Most recently, the couple has expanded into a new market. For over the past year, they had been purchasing and selling Northwestern Coffee Mills beans out of Washburn, Wisconsin. When they learned former owner Harry Demorest has passed away, they began a conversation with his daughter Kate about the future of Northwestern Coffee Mills to ensure the long-time legacy of the locally roasted coffee continued. When it became clear Kate wasn’t going to keep the business going, they decided to acquire the business. Demorest had a long-time, robust customer base that he shipped coffee to in more than 40-states across the U.S. Today, the Dymesich’s hope to regain that customer base and build on it.

As for what the future holds, Kitten says they hope to continue building business in their current location to prove the business model and need for a bulk food store in northwest Wisconsin. Once that happens, they hope to move their store but continuing to live their dream of owning and operating a local business providing quality food to their customers.

What makes a great cup of coffee? A Bayfield roaster just might have the answer…

What makes a great cup of coffee? Is it the quality of the bean or the company you share it with? I’ve recently become a coffee snob after discovering the difference in quality a cup of coffee made with freshly ground beans can bring to one’s morning. Since caffeine plays such a critical part of my morning, I also started to play with roasting my own beans at home to see if I could create the perfect morning brew. While the end result is not as great as the pros, it certainly beats a burned cup of ground coffee from our local gas station.

I’m finding, though, that part of the joy of that morning (or afternoon) brew comes by sharing it with someone special. Perhaps that someone special is yourself, alone on your deck listening to the loons sing before your newborn wakes up and life takes a sudden turn into the unknown. Or, perhaps it is catching up with a long-time friend that you rarely spend time with. I am now convinced that whoever or however you enjoy that cup of coffee matters. And, I’m not alone. So often, the local coffee shop is the core of a community.

This past month, I had the opportunity to chat with Big Water Coffee owner Danielle Ewalt about her venture in Bayfield. She and her husband Jon took a leap of faith and invested their lives in Bayfield. So far, it is paying off. While we have yet to meet in person, I hope to meet them someday when my adventures take me to Bayfield. In the meantime, here is the piece I wrote about them, along with some fabulous photos by Hannah that ran in the October issue of Business North Magazine. Enjoy!

 Beating the Odds in Bayfield

Photo Courtesy: Stonehouse Photography
Photo Courtesy: Stonehouse Photography

Once named the Best Little Town in the Midwest by the Chicago Tribune, Bayfield swells with tourists from Memorial Day to Labor Day. Given the sparkling blue lake, quality shops, gourmet food and quaint Bed and Breakfasts, it is easy to see why this is town is a hot spot for tourists and businesses alike during peak tourism season. But, come off-peak times, the town paints a different picture. With a population of just over 500, many businesses recognize year-round sustainability is a pipe dream and turn off their lights.

Big Water Coffee on Main Street is one of several exceptions to the rule. But, achieving this goal didn’t come easy and remains a constant work in progress—something owners Jon and Danielle Ewalt thrive on.

As for how they became owners of the coffee shop on Main Street, Danielle claims it was “serendipitous.” The couple, who was in their mid 20’s, dreamed of opening up a café somewhere in Wisconsin. As they were exploring small towns to possibly build in, they found themselves in front of a for sale sign in Bayfield on a crisp October day. “We had never been to Bayfield before but we had heard it was a cool progressive place,” Danielle Ewalt says. “After seeing the shop we did some research and ultimately decided this was the place for us.”

By February, they were living their dream of operating a coffee shop in small town Wisconsin. “John and I love food and drink. That’s how people connect with each other,” explains Ewalt. “We love the coffee shop because it is a gathering spot for everyone. Anyone can come and enjoy a $2 cup of coffee and feel welcome.”

Despite their passion for community, keeping their doors open hasn’t been easy. “We had no experience in food service,” says Ewalt. “We’ve made a lot of changes since we first opened. It has been a steep learning curve.”

For example, the couple no longer offers made to order food, instead focusing on being really good at what they do—making quality coffee drinks. They’ve also learned to scale their business up and down, going anywhere from 6-8 full time staff during slow times to 15+ during the busy summer months.

Photo Courtesy: Stonehouse Photography
Photo Courtesy: Stonehouse Photography

Jon, who is a self-taught roaster, has spent years perfecting his craft. He’s shadowed roasters he respects and cupped endless cups of coffee to learn how to get the best flavor from the beans. The couple has also learned that when it comes to quality coffee, freshness counts. “Our freshness differentiates us from other coffees in the area.” This includes encouraging folks to recognize coffee is perishable and stamping their package with a roasted on date. “A lot of companies don’t do this because they don’t want coffee to be seen as a perishable product, but we recognize that’s what makes our product different.”

As they have worked through the kinks of being self-taught business owners, Ewalt says a welcoming community has made the entire experience worthwhile. “You really get what you give in this community,” she says. “Once people realized we weren’t leaving in a year, they found no reason not to invest in us. It really is a supportive community.”

It takes more than a supportive community to remain profitable year-round, though. As a result, the Ewalts have spent the past few years focusing on how they could grow their business during off-peak times. As the only local coffee roaster in the region, the couple saw an opportunity to expand their wholesale business.  To accomplish this, the couple invested in new packaging that includes a UPC code, which is easier for other business to handle. They also hired a full-time wholesale rep, with an ultimate goal of balancing out the extreme seasonality doing business in Bayfield brings to them.

Despite this growth mode, the couple remains committed to community. They find ways to give back to their community—whether it is donating free coffee to local non-profits or serving on the Bayfield Chamber of Commerce.  In fact, their coffee shop is just an extension of the community—a spot for folks to sip a perfectly brewed drink, break bread (their bakery items are fabulous) and come together.

Bayfield Chamber of Commerce Director David Eades says having this type of business open year-round is key to bringing a community together. “Having a year round coffee shop is vital to the life of a small town – or any town. Not only does it serve as place to energize with a cup of coffee and a scone before you head out on your daily adventure, be it sailing, kayaking, skiing, hiking, or just going shopping, it also serves as a gathering and meeting place for the locals to discuss the pressing issues of the day. The coffee shop serves as an anchor business for the visitor as well as the resident as they begin their day and is an integral part of life in a small town.”

 To learn more about Big Water Coffee, visit their website here.

Local Brandy Coming to Iron River!

It is no secret I love living in Iron River. And, here’s another reason: White Winter Winery. I first learned about the winery while working at Northland College. It turns out the owner are alums, which lead me to their shop to do an article about their mead. Fast forward to today, and when I do drink, their Blueberry Mead is a favorite dessert drink of mine. Local berries and honey, made by a local couple in my hometown? It doesn’t get much better than that.  Or does it?

Last month I did an update on their business for Business North. It started as a piece about their Green efforts and being a member of the Travel Green program in Wisconsin. But, I was also thrilled to learn that they’ve jut received their distillation permit allowing them to create a local fruit brandy. It won’t be ready for two years but in the meantime, the permit also allows for them to start distilling Eau Di Vie – which is water of life in French. The colorless spirit will provide a hint of smell and flavor of regional fruits and maybe even be ready by this holiday season… in case anyone is looking for that perfect Christmas present for me!

Here’s a link to the full article if you’re interested…

Berry Picking, Bare Feet, and Three Strange Men in an Ambulance

Prior to an unsettling event last week that caught me completely off-guard, I had the opportunity to take advantage of yet another great past-time in my neck of the woods—berry picking.

IMG_1280The wild blueberries in Bayfield County are bountiful this summer. And, thanks to having a husband who spends most of his time driving the back roads of the county checking timber sales, he’s my perfect investigator for finding the best, secret berry hot spots around. This year was no exception.

Last year I purchased a blueberry rake from Williams Sonoma. I thought this might expedite the extraction process of the miniscule royal blue gems. FYI: It doesn’t work on wild blueberries.

I only lasted 45-minutes in the early morning sun before Baby Boy Probst informed me enough was enough. But, it was long enough to harvest enough berries to make a great batch of blueberry muffins and enjoy several breakfasts of berries and yogurt. As I packed up my car, I had every intention of returning to enjoy another harvest well before the season ended. Unfortunately, this won’t be the case.

A few days later I sat in the doctor’s office and was informed I should start taking it easy. Despite my best efforts to lie low, I was dealt another surprise last Thursday when my blood pressure shot up for reasons unbeknownst to me. Within an hour I was in my doctor’s office. She immediately had me admitted to MMC. While I was never in serious danger, there was certainly an immediacy I was not expecting. My hubby soon arrived at which time I was informed it might be go time… and that they were starting a magnesium drip in my arm and sending me via ambulance to Duluth.

Other than listening in on the Second Grade Tours I coordinate for the hospital, I’ve never spent time in or around an ambulance. I can honestly say it wasn’t on my top 10 list of things to do before I die. And, I certainly didn’t want my first transport to be one that would take 75-minutes, with three men I didn’t know, no shoes, and at a heightened hormonal state.

I silently cried much of the way to Duluth for no reason. The men, clearly experts at dealing with their own hormonal wives and/or overly emotional patients, did their best to calm my nerves. (Some medication may have helped as well). It was during this long, bumpy ride that I discovered two things—they really need to repave parts of Highway 2 and being vulnerable sucks.

There is something about riding barefoot in an ambulance with a measly hospital gown and no wallet or phone that makes you feel very vulnerable. It is even worse when your feet are swollen and less than glam. Watching too many episodes of Grey’s Anatomy had me envisioning us getting caught in a hurricane and me flying out of the back of the ambulance on a gurney, only to be lost in the woods in hopes some other stranger would find me. (Never mind it was sunny, dry and 70 degrees out).

Soon, the world’s longest uneventful ambulance ride was complete. I’ll spare you the details of the next 48-hours other than to say I never went into labor. Baby Boy Probst is doing fabulous. I’m stable. And, after two nights of monitoring and tests, I was allowed to return home with the understanding that this will be over in two weeks and berry picking or any strenuous activity (including work) is out of the question.

Every mother has a birthing story that is unique. Heartbreak, hope, sheer and utter joy, pain, anxiety, stress, frustration are regular emotions one rides on the rollercoaster journey of motherhood. My story is no exception. But, I’m also finding that my story is filled with angels that show-up at the most unexpected moments, asking for nothing in return other than to help me.

I’m not overly religious. But I find comfort in the chaplain who prayed for me when our adoption failed. The calming effect doctors and nurses have on being honest and direct with me at a time I want to think the worse. The nurse who came by and without even asking, offered me her Caribou coffee, knowing the hospital coffee was gasoline at best. The co-worker who didn’t think twice about checking my blood pressure daily to ensure I was doing ok and the others who have comforted me along this entire journey. Caring friends that listen to my endless ramblings without passing judgment and always knowing what to say or do. Supportive family. My breastfeeding, birthing coach and doula who answers my endless questions. My strong and compassionate husband who rubs my back, changes litter boxes (with minimal complaining) and vacuums while I nap. My puppy Joey who follows me around offering hugs and cuddles as needed, while my kitties offer me comedy relief and cues on how to rest for endless hours daily. And somewhere up there, I know the greatest angel of all—my mother is watching over me as well and reminding me that the Sisu Fin in me is strong enough for whatever comes my way in the next few weeks. Bottom line, Baby and I are both blessed.

So, my blog posts adventures in and around Lake Superior are quickly dwindling while I prepare for a different kind of adventure. But, I’ll be back soon with new stories and adventures to share about life on Lake Superior with a little one in tow. Stay tuned…

Got Milk? (Guest Post by Beth Probst, author of circletouradventures.com)

This past week I had the opportunity to share my favorite ice cream business along Lake Superior for the oober cool “Girl from the Northwoods” blog. I also did an article in the July issue of Business North about the dairy industry and Tetzner’s. I frankly don’t have the patience or desire to ever go into dairy farming, but as a true northerner who loves my cheese, milk and ice cream (not to mention top the tater but that’s a whole different post), I’m sure glad there’s still folks out there willing to put in the time and investment for dairy. Enjoy the post and be sure to check out their blog as well!

Girl from the Northwoods

dairy sign

Ask anyone, and you might be surprised to discover that I’d choose pickles over ice cream any day, even when I’m not 7.5 months pregnant. I’m the gal that used to win pickle juice drinking contests as a kid while I watched my friends gag over the salty, tangy goodness of a chilled vinegar drink. That said I’m not one to discriminate against sweets just because my taste buds prefer salty, so I can throw back a bowl of ice cream like no other.

I’m not sure if that makes me an ice cream connoisseur. But, it does mean I have an opinion about the best ice cream around Lake Superior and that’s Tetzner’s.

Tetzner’s Dairy Farm is located just outside of Washburn, Wisconsin.  The family farm dates back decades—in fact 82-year old owner Philip Tetzner has been in-charge of the family affair for 64-years. He took over the farm…

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Ice Melt in Bayfield County

This past Saturday I was supposed to be lacing up my tennis shoes and running a half-marathon in Nisswa, Minnesota. But, Baby Boy Probst had different plans for me. (Yes, I may in fact slip a mention of baby from here on forward). In early March I retired my running shoes for walking shoes. At first I was disappointed about this—especially on the morning of race day. My hubby was traveling and I was scheduled to photograph a volunteer luncheon for work. I suppose in some respects, it was a pity party.

But, once out of bed I discovered spring had finally arrived in Bayfield County. The air was warm, ice was receding from Moon Lake and the sun was beaming down. Plans came together to have coffee with a new found acquaintance who loves coffee and photography even more than I at my favorite local coffee shop Big Water. And, as I packed up my gear for the event, I threw in my personal camera to check out at least one spring waterfall on my way home.

Since I was traveling solo and the recent chain of weather events meant the woods were still packed with deep snow, I went for an often overlooked but easy to access waterfall in Port Wing.

The snow was still knee deep and the parking lot wasn’t plowed. I parked on the road and made the short trek along the river. As I approached Twin Falls, the sound of rushing water grew exponentially louder. What is normally a graceful stream of sparkling waters was instead a gushing brown rapid river making its way to Lake Superior. I am certainly not disappointed. The rushing water and slippery conditions meant I didn’t hike down the trail that takes you to the river’s edge but instead snapped some shots from the river’s ridge. Soaking in the sun’s rays and admiring the canopy of trees overhead I realize life sometimes takes us on a different journey. Driving home from Port Wing, I couldn’t help but feel great about how the day’s events unfolded. Sure, I would have loved to have crossed the finish life of my 4th Half-Marathon. But, if the concession prize is enjoying a luncheon with amazing volunteers, sharing coffee and stories at Big Water Coffee in Bayfield and photographing yet another hidden gem in the place I call home, than losing isn’t so bad.

Enjoy these shots from Twin Falls in Port Wing, Wisconsin.

To get there: Twin Falls is located on Highway 13 just outside of Port Wing, Wisconsin. You’ll find the trailhead within the city park just 2 blocks from the intersection of Highway 13 and County A.