Last… As in Last Place. Thanks Nike.

An interesting post came up in my Twitter feed today. If it were a promoted Tweet, I would have seriously wondered exactly what in my Twitter profile exemplifies exactly how slow I run.

Fast Company shared Nike’s latest ad. In the Tweet, they call this ad a soulful tribute to last place. It immediately peaked my attention given my consistency in finishing in the bottom half of races for 5+ years. The ad itself is well done. It certainly triggered one of my favorite Half-Marathon moments, when while running in Door County, I could hear the awards ceremony going on. I still had about 5-miles to go. I remember turning to the person running next to me at the time and saying, “I guess we didn’t win this one.” At the time it seemed funny. But it is true. Running any race is difficult, both mentally and physically. But, I am 100% confident that running a race from the back of the pack is much more difficult. It is harder physically. It is harder mentally since you must maintain focus for twice that of someone in the front half. And, emotionally, it is hard to push through the self-doubt that comes with coming in last.

Nike manages to capture the glory of the back of the pack in their latest ad thoughtfully titled: Last. Watch it now:

I’m not sure if I’m inspired by the notion that I probably won’t die at my race on October 10. Granted, it is a half-marathon versus a marathon. But, I do appreciate Nike acknowledging that there are a whole lot of us in the back of the pack that buy Nike clothes too. Without us inspiring to be better and to try harder, they wouldn’t be nearly as profitable. So thanks for that.

On the training front, I completed my last long run of the season. It wasn’t a great time but I felt strong. The next two weeks will be spent doing some short runs and lots of cross-training and hiking. Fall is gearing up to be gorgeous and I don’t want to miss a moment of it. Hoping for some great race day weather to close-out a fun season of runs.

 

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