Running Towards My Dream

635818006858912368At lunch yesterday, a couple of curious friends casually hinted that I hadn’t posted about the coffee shop lately. I’ve been hesitant to doing so because I’ve found when I put things on this site, they tend to happen. Or in this case, don’t happen. That’s right. The coffee shop is on hold.

I could give an entire laundry list of reasons why—with the largest being a suitable space. There is also the whole regional workforce shortage and inability for me to find work-life balance as well. But the truth is, these roadblocks could be conquered… but only if I was 100% ready to go all in and compromise a bit on my vision for Iron River Coffee.

Over the course of the last year, I spent a lot of time exploring how to make a coffee shop work. I met with a lot of individuals smarter than I and crunched a lot of numbers. I dreamed big about having my own private coffee label and began envisioning my brand. I met with realtors, saved money and read coffee business books. I looked at auction sites and spent a lot of time researching other shops by taste testing drinks and treats and testing wi-fi. I learned a ton. And, I know that someday in my future I will own or invest in a coffee shop.

But someday isn’t today. This fall I spent some time doing the hardest part of business planning—soul searching. And the more I searched, the more I discovered that while there are many reasons I should go into business, there are many reasons I’m just not ready. Sure, some of it is fear of the unknown. Some of it is fear of failure. Some of it is risk tolerance. Some of it is timing. But, even if I push beyond those basic business fears, there was a large part of me that discovered I just don’t want the added stress of a business on my plate right now.

This is tough for me to acknowledge. The old me would have plowed ahead and said well I said I was going to open a business so I’m going to do it… even if I’m not ready and I know the timing isn’t right for me and my family. I know some of you are thinking there will never be a good time for me to do this. But, I can guarantee you there will be a better time for me to do this. And that will be at the moment when my heart says so.

So for now, I’ll continue to jot down menu ideas. Create coffee concoctions at home and set my grill on fire roasting beans from around the world. I’ll visit shops on my travels and allow myself to wonder what if. And someday, what if will become what is. And, when that time comes, I know is it’ll be built on my timeline and achieve my dream of a creative community space where folks can connect while indulging in affordable caffeine.

You might be wondering why a post all about the coffee shop involves a random pic of me running. I’m not sure other than to say, this month I completed my 6th Half-Marathon. It was my best Whistlestop time and I missed a PR by 3-minutes. I didn’t achieve my goal this year. But, I made it halfway. And I’m not done yet. The older I get, the more I’m learning life is about making tough choices. In many ways it would have been easier for me to open a coffee shop and abandon my running goal. I’m pretty confident I’d be a much better business owner than athlete… But, I plan to keep on running.

I’m working on some changes for next spring when I line up again in hopes I can break the 3-hour barrier. Because that my friends, is one dream I’m not willing to put on hold.

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